Case Studies

This special report aims to offer a data-driven understanding of player interactions across the various lottery sales channels and support lotteries in navigating their unique challenges.

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By restructuring sales territories and utilizing IGT’s Sales Wizard automation tool, Northstar New Jersey successfully implemented a tailored approach for high-performing retailers.

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iLottery Game Launch Success

Read how our player marketing services team successfully launch new eInstant games with NA lotteries.

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Through taking action and tracking Out-of-Stock percentage at IGT Lottery vending machines, two jurisdictions utilized sales rep tactics, reporting, and retailer engagement to improve the player experience and increase sales.

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This is a data-backed case study highlighting NSNJ's foray into eLearning through Learning Wizard.

For lotteries, there is a constant challenge to ensure that retailers and their employees are well-versed on lottery equipment and practices. Learning Wizard is IGT’s easy-to-use, highly interactive, web-based training solution that can be accessed at any time, freeing users to learn on their own.

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There’s always another chance to win in Tennessee, with appealing VIP Rewards and exciting Second Chance drawings.

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From eInstant launches to promotions driving player engagement, IGT powers RILOT with dedicated marketing support, founded on a well-designed marketing plan.

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New Jersey players enjoy being part of the valuable VIP Club, home to Million Dollar Replay, Lottery Bonus Zone, and Second Chance Scratch Off.

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With four IGT-powered lotteries now offering a $2 Lotto product, see what changes were made and the data behind how it spurred growth of the flagship draw game.

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With multiple retailers launching scratch tickets in-lane, learn how this new approach is proving to be a winning combination.

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There are many benefits of offering digital draw and quick-draw games to player. To start, the games at retail are the same online and mobile. Read about Georgia and Kentucky Lottery’s great success with digital draw, keno and Cash Pop™ games.

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KLC achieved record sales both at retail and online and was able to add new, engaging digital content. With IGT’s partnership, Kentucky added two draw games and bespoke omnichannel eInstants.

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IGT is committed to developing the most innovative and quality eInstants, and the proof is in the results. IGT analysts use both historical data and predictive analytics to understand how each of our games performs in any given jurisdiction, and analysis is translated into high performing content that resonates with players.

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Totalizator Sportowy launched “Gierki” eInstant games in December 2020 as a new online lottery product. IGT’s product and marketing teams worked alongside The Poland National Lottery to recommend and market their exciting new eInstant portfolio.

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The Georgia Lottery and IGT marketing services embrace the excitement of the holidays and promoting iLottery products to adults. One successful campaign is a 12-day holiday contest designed to both thank GLC’s current Players Club members and engage new players.

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To promote a new instants game at a target price point, the IGT team in Trinidad and Tobago worked closely with the National Lotteries Control Board to not only design a standout ticket, but promote in new ways, leading to strong sales

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In 2019, the Virginia Lottery selected IGT to be its new Scratchers Ticket Printing and Services Provider. Learn how IGT and the Lottery worked together to grow the Scratchers portfolio in the first year of the new contract.

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33 Lottery winners were scheduled to travel to Los Angeles in April 2020 as part of the Wheel of Fortune Big Money Spin linked promotion, but the trips were postponed due to COVID-19. Sony, IGT and partner lotteries responded by creating a one-of-a-kind virtual event to ensure these special winners received the Wheel of Fortune-themed experience of a lifetime.

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Draw games are a cornerstone of the lottery portfolio, but require continued support to sustain long-term success. The New Jersey Lottery supported Cash Pop™ with a mix of promotion and advertisement, leading to significant sales growth.

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The GameTouch Draw™ self-service terminal is designed to thrive in social and non-traditional retail spaces. Learn how these units have created new Lottery engagement opportunities in New Jersey.

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Jackpot-style state Lotto games are cornerstones of lottery product offerings. Learn how states like Colorado have used new play enhancements and product evolutions to provide players new levels of value in their Lotto game experience.

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IGT’s Game Development and Portfolio Management team runs FutureGame™, a draw game innovation process. Cash Pop, a simple and unique draw game, is one of the latest games to be developed and launched from this program. See how Cash Pop is bringing new play experiences to players around the world.

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The Retail Sales and Execution team plays an important role in helping both lotteries and large retailers maximize their lottery sales by driving player engagement and analyzing key data. Learn more about IGT’s ReSET and some of the exciting initiatives that have grown lottery sales for our customers.

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Selling lottery products in-lane offers the opportunity to not only expand the lottery footprint, but also drive incremental sales from customers who may not have otherwise considered a lottery purchase. See how two retail chains in Texas have started selling lottery in new and exciting ways.

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The Idaho Lottery has seen great success in recent years implementing strategies to support profitable growth and maximize returns to Idaho’s Public Schools and the State’s Permanent Building Fund. Learn how IGT helped support this growth.

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Lottery is one of the last major U.S. industries that is almost entirely cash-based. But a few states are now able to offer cashless lottery transactions. See what impact this new level of accessibility can mean for lotteries.

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Large chain stores have historically limited the lottery products they offer in their stores. Learn how IGT developed an award-winning solution to expand lottery footprints with these retailers.

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Discover how IGT is helping lotteries expand their retail footprint while giving players a streamlined lottery purchasing experience.

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The New York Lottery developed a new digital-focused enhancement to their scratch-off product to attract a broad range of players and give them new and exciting ways to win.

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One of the most effective tools lottery can use to drive interest in their games is exciting second chance prizes. IGT supports a full turnkey second chance platform, and develops and executes marketing programs and money-can’t-buy player experiences to support lotteries around the world.

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When the sports betting marketplace in the U.S. opened up in 2018, operators sought a solution that was trustworthy, scalable, and ready to deploy quickly. Learn why IGT’s PlaySports became the right solution for customers around the country.

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Strong corporate retail partnerships are important to a lottery’s success. By providing chain retailers with excellent customer service and sales solutions, lottery sales representatives can help foster these relationships and maximize lottery sales growth.

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Lottery tickets are a popular gift to give to adults during the holiday season, but the majority of givers buy scratch tickets. The New Jersey Lottery and Northstar New Jersey worked with IGT to identify the obstacles to giving Draw Game tickets as gifts and to introduce a practical solution.

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The Georgia Lottery Corporation (GLC) is always turning up the volume on sales growth. As the second-largest lottery in the U.S. in per capita sales, the GLC constantly focuses on sales execution to maintain its record-setting sales performance. In the last year, the lottery has been working with IGT at the local Atlanta level and with members of the corporate Retail Sales and Execution Team to deliver a series of programs in support of the lottery’s growth plans.

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While scratch-off sales were up 13% year-over-year, the gains were coming from the higher price point games. IGT and the Hoosier Lottery leveraged the Six Pillars of Success to attract new and lapsed players and reverse declines in lower priced games maintaining overall profitability.

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IGT Indiana leveraged the hottest trend – bacon – to attract new players, increase profits and become a part of a pop culture conversation.

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A refreshed product portfolio and retailer base leads to skyrocketing instant ticket sales in Poland

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A big innovative, new product category supported by the Six Pillars of Success led to record-breaking Texas Lottery sales

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The New Jersey Lottery and IGT leverage the popularity of poker to increase affinity and re-engage the current playerbase

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