Posted February 28, 2022 by Samantha Oles in
Consumer Trends
As part of our commitment to support lotteries by delivering responsible and entertaining experiences to players, IGT has worked closely with research partner, Foresight Factory to identify new shifts and behaviors that can be leveraged to strengthen the relationship between lotteries and players.
Join us as we unpack five key trends that could impact the player journey and 2022 and beyond.
- Tactile and Tangible
How can campaigns remind players of the different sensory aspects of lottery play? - Personal Pace
Should lotteries offer a mix of games that appeal to different pace-preferences? - Quantify Me
How does a true omnichannel strategy enable lotteries to engage with consumers beyond wagering? - Mood Makers
How can game mechanics complement a players’ mood? - Digital Proxies
Should lotteries adapt a range of digital solutions?
This report pairs global consumer research data with leading industry expertise to demonstrate how consumer trends are influencing the lottery industry and present ideas for lotteries to adapt and grow relationships with players in new ways.
