5 Consumer Trends Shaping Lottery Growth in 2023
Posted 01/27/2023 by IGT
Find out how consumer habits are evolving and what lottery providers and retailers can do today to adapt to an ever-evolving audience. Read more...
Top Five Trends in Lottery 2022
Posted 02/28/2022 by Samantha Oles
Consumer Trends are impacting the player journey and lotteries. Our latest report details five key trends and provides insight on how lotteries can embrace them.
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Powerball and Double Play An Early Success
Posted 02/18/2022 by IGT
Both currently hot topics in the industry, the Powerball® third draw and Double Play® add-on have been on fire since launching in August – driving player enthusiasm and fueling lottery sales growth.
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Lottery and the Metaverse: An IGT Special Report
Posted 09/01/2021 by IGT
With most people spending more time in their homes over the past year, home spaces have become more multi-use than ever intended, leading to increased forms of virtual interaction. And these virtual experiences are likely to increase – 56% expect to be visiting remote locations virtually by 2025.* The phenomenon of people connecting with one another and with information and data in a collective virtual space has come to be known as entering the “Metaverse.”
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Series: The Great Consumer Shift – A New Retail Environment
Posted 01/25/2021 by Sharon Duncalf
Next in our series on the lasting impact of COVID-19 on consumers, retail, and the lottery industry, we explore how lotteries can adapt to address weakening consumer brand loyalty and an amplified dependence on digital technology for everyday interactions.
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Series: The Great Consumer Shift – Offering Connected Play
Posted 02/02/2021 by Sharon Duncalf
Finishing our series on the lasting impact of COVID-19 on consumers, retail, and the lottery industry, we discuss ways that lotteries can create Connected Play experiences along various lottery touchpoints.
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Top Five Trends in Lottery: 2021 – An IGT Special Report
Posted 03/03/2021 by IGT
The long exit from the coronavirus pandemic and the obstacles that continue to emerge in the industry present not only challenges but a vital opportunity. In this increasingly digital-focused world, lotteries will need to appeal to shifting consumer mindsets to remain relevant to players.
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Using AI to Deliver a Better Player Experience
Posted 06/26/2020 by Cleo Andersen-Tarnell
Now more than ever, lotteries can put data to powerful use in reinvigorating and growing the player base.
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Series: The Great Consumer Shift – The Rise of Presence-Free Living
Posted 12/17/2020 by Sharon Duncalf
How has COVID-19 influenced consumers interactions with retail and lottery? How can we as an industry adapt and meet the new challenge of staying present and relevant to customers whose routines and buying habits may have permanently changed? Join us for a series on “The Great Consumer Shift.”
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