Posted February 26, 2025 by IGT in
Consumer Trends
Meet Sarah and Carlos, two players experiencing a whole new world of lottery play. Sarah wakes up, checks her lottery app, and with a quick tap, she’s playing a show-themed eInstant game during her favorite series. Across town, Carlos spots a group-play invitation on a store display, igniting a shared experience with friends.
These stories are just the beginning of how lotteries are transforming—integrating seamlessly into daily routines, fostering connections, and offering tailored, engaging experiences.
Want to know what’s driving these changes? The 2025 Lottery Trend Report uncovers the details. These five trends are a must-read for anyone curious about the innovative shifts shaping the future of lottery play. READ NOW
