PGRI Features
The first PGRI article on “Turning LVMs Into MVPs” highlighted the power of IGT’s Retail Market Insights® (RMI) database and Lottery Data Cloud (LDC) to provide data that lotteries and retailers can use to drive LVM performance. Covering 29 jurisdictions and over 176,000 retailers, RMI provides lotteries with actionable insights into LVM placement and sales optimization. IGT analyzed LVM data for the top 20 retail chains for lottery in the U.S., and the results speak volumes: stores with LVMs consistently see 30–40% higher lottery sales compared to those without.
Part two of this series highlighted the importance of space-to-sales analysis to align instant game offerings with player demand, ensuring popular price points are well-represented while minimizing slow-sellers. Addressing out-of-stocks is equally vital, with strategies such as tracking Full and Available metrics and implementing tools for real-time inventory insights. For example, IGT Indiana boosted self-service scratch-off sales to $222 million by improving bin availability. Walmart’s initiatives, such as adding visible vending locations and status indicators, further showcase how operational enhancements can drive sales and elevate the lottery experience.
The final article in the series introduced new, cutting-edge tools powered by IGT’s Lottery Data Cloud (LDC). The Price Point Index offers a new KPI to benchmark LVM performance by evaluating the mix of price points stocked. It aims to provide a national price-point average that lotteries can use for benchmarking, complementing traditional space-to-sales analysis. The Market Basket Analysis tool provides insights into what games are purchased together, enabling better cross-promotional strategies and next-best offer recommendations. Additionally, Out-of-Stock National Reports, issued daily, help to ensure that retailers can take quick action on empty bins, improving sales and player satisfaction. These innovations prove how advanced analytics can drive smarter decisions for lotteries and retailers.
Read More:
Part 1: Leveraging Data for Better Decisions
Part 2: Optimizing Game Mix and Tackling Out-of-Stocks
Part 3: Next-Level Analytics
La Fleur’s Presentation
At La Fleur’s Conference in November, Paul Riley expanded on these themes in his presentation, “Have You Hugged Your LVM Lately?” He highlighted why LVMs are invaluable: machines generate over $5,000 in weekly sales on average, with lifetime contributions per machine exceeding $2.8 million. Paul also showcased how advanced tools like RMI and Lottery Data Cloud (LDC) empower lotteries to pinpoint opportunities, collaborate with retailers, and embrace future innovations such as cashless payments and personalized player experiences.
Watch Now:
LVMs are proving to be the foundation for growth in a dynamic lottery landscape. By leveraging data, optimizing operations, and investing in innovation, lotteries can ensure that players have the right products, at the right place, at the right time.
